Communication for Development

Communication for development provides relevant information and a voice to people and communities affected by poverty. They are committed to overcoming poverty and create social change. Small-scale farmers in the developing world play an essential role in food security, despite their often precarious, insecure livelihoods. They are vulnerable to climatic and economic shocks. One of the best ways to improve productivity of small-scale farms is to share knowledge and information enabling farmers to make good decisions about what and how to farm.  Radio is an especially effective communication solution in resource-poor, underserved, isolated areas with low levels of literacy.

WUSC works in partnership with Farm Radio International to implement innovative solutions to overcome these challenges.  Radio is a popular and accessible communication tool that can provide a voice to farmers by putting rural people on the air, where they can raise questions and express their needs. New communication technologies like mobile phones enhance the reach, interactivity, and sustainability of radio.  

Through WUSC’s partnership with Farm Radio International and local radio partners, we are:

  • engaging farmers in dialogue on innovative ways for enhancing food security and sustainable livelihoods. We provide relevant content for radio programming across 39 countries in sub-Saharan Africa and train broadcasters in participatory radio methods for farmer-focused programs. 

WUSC also uses communication for development to promote social change by:

  • collaborating with radio stations in Sri Lanka to offer programming on gender based violence and other gender equality issues; 
  • Partnering with radio stations in Ghana as a tool to promote girls’ education and empowerment.